Last updated: August 7, 2025

1 | Introduction

PurFit Athletic (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://purfitathletic.com and any related services (collectively, the “Services”).

2 | Information We Collect

We do not intentionally collect sensitive data such as race, religion, or health information.

3 | How We Use Information

We use information to:

1. Provide and maintain the Services.
2. Process orders, memberships, and cancellations.
3. Improve and personalize the Site and offerings.
4. Send transactional communications (e.g., receipts) and marketing messages you opt in to receive.
5. Detect, prevent, and address fraud, unauthorized activities, or security issues.
6. Comply with legal obligations and enforce our Terms & Conditions.

4 | Cookies & Tracking

We use first- and third-party cookies, web beacons, and similar technologies for essential functionality, analytics, and advertising. You can disable cookies in your browser settings; some features may not work afterward.

5 | Sharing of Information

We never sell your personal data. We may share it with:

• Service providers (payment processors, hosting, analytics) bound by confidentiality agreements.
• Legal authorities when required to comply with law, subpoena, or court order.
• Successors in a merger, acquisition, or asset sale (we will provide notice).

6 | Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their content or privacy practices.

7 | Data Retention

We retain personal information only as long as necessary to fulfill the purposes in this Policy or as required by law.

8 | Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict your personal data. To exercise these rights, email support@purfitathletic.com.

9 | Security

We implement industry-standard administrative, technical, and physical safeguards; however, no Internet transmission or storage system is 100 % secure.

10 | Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect their information.

11 | Changes to This Policy

We may update this Policy at any time. We will post a revised version with a new “Last updated” date.

12 | Contact

Email: support@purfitathletic.com
Mail: PurFit Athletic – Privacy Team
72480 CA-111, Palm Desert, CA 92260, USA